So, basically, insights are patterns like the analysis of trends or predictions. When computers were as simple as they were we were already desiring to have something interesting to make our brain easier to operate. Decent trend reports can be obtained by simple math and graphs and it has been so since computers became capable of displaying visual data. Yet we never feel satisfied and now with AI and Innovation Services (http://oscorm.com/services/ai-innovation-services), we have a lot more to do. Artificial intelligence can go far deeper and provide us with even a more sophisticated analysis and visuals.